Marketing techfromThe Drum1 month agoCan AI help secure marketing's reputation as a catalyst for growth at C-suite level?AI is transforming marketing's creative execution and its role in business, requiring a strategic partnership between marketers and other departments.
Media industryfromThe Drum2 months agoAdvertising is failing, but who cares? We do, say Brian Jacobs and Nick ManningModern advertising is failing its audiences, clients, and the overall media ecosystem, prompting urgent calls for systemic reform.