#crisis-communications

#crisis-communications

When an attack hits one organization, the ripple effects can quickly spread across industries, partners, and professional associations. In many cases, the company at the center of the breach is not the only one facing scrutiny. Others connected by name, sector, or even loose affiliation may suddenly find themselves fielding tough questions, monitoring headlines, and scrambling to reassure stakeholders. This phenomenon is known as association risk, and for communications leaders, it represents a growing challenge.