Martech, adtech and sales tech: Are they converging - and should they? | MarTech
Martech, adtech, and sales tech are increasingly converging as unified data and vendor capabilities enable full-funnel revenue teams managing acquisition through retention.
Turn real-time data into smarter customer journeys | MarTech
In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.