#design-language

#design-language

I don't care whether your car runs on gas or electricity-it takes a lot to look good parked next to a Porsche 911 Turbo S. Yet here was Audi's concept car on a stage at IAA Munich, grabbing plenty of attention in its own right. For anyone worried about whether the Audi Concept C was actually good-looking or not, I have great news: it is.

Ahead of its world premiere at the IAA Mobility 2025 show in Munich from September 9-14, 2025, designboom had a first glimpse at the Sports Activity Vehicle (SAV) that unveils a new design language, which will be replicated across the brand's future model range, a powerful electronics architecture with four 'superbrains,' and a holistic approach to circularity. The model signals a profound leap in technology, design, and user experience for the German automotive giant.