Their question has reignited a larger conversation about "ad creep," which is the steady infiltration of advertising into every corner of public life. With this phenomenon heightened by new forms of media, seldom can a resident now go a day without seeing advertisements compelling them to consume. As advertisements have grown, endless consumption that boosts pollution has come with them, according to Earth.org.
Light pollution, energy use, and street safety are just the surface-level problems. These trucks are part of a bigger system - one that tells us to always want more, even when our planet can't keep up.