Exec on the worst advice he ever received: 'Don't rock the boat' | Fortune
Digital out-of-home retail media uses public screens in offices and residences to deliver targeted, contextually relevant ads that influence shoppers during daily routines.
Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising
APX 36One unifies dynamic creative optimisation and end-to-end media capabilities to enable omnichannel personalised ad delivery across display, video, CTV, and DOOH.