Marketing
fromBusiness Matters
2 days agoThe Hidden Cost of DIY Marketing (And Why It's Killing Your Brand)
DIY marketing can feel efficient, but fragmented activity and short-term performance optimization can weaken brand positioning over time.
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.