#domain-strategy

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fromInc
2 days ago

What Recent Domain Trends Signal About Global Brand Strategy

As the global digital economy accelerates, descriptive domain names have become strategic brand assets for businesses, conveying product relevance, credibility, and intent to customers and audiences at a glance. Their growing adoption also offers valuable insight into broader digital and market trends worldwide. Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium domains sold in early 2025 were .global. Alongside this, .world and .digital have also climbed in prominence among top-level domains (TLDs).
Marketing
Marketing
fromDigiday
2 weeks ago

In the age of AI search, a domain is a critical differentiator

Domain strategy and descriptive TLDs like .studio are essential brand identity tools, enabling memorable, relevant web addresses and clearer differentiation online.
Online marketing
fromInc
2 months ago

Digital Identity Affects Large and Small Businesses

A strategic, descriptive domain name establishes a controlled, memorable digital identity essential for growth, customer engagement, and long-term brand value across all business sizes.
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