#dsp

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fromForbes
1 week ago

Beyond The Algorithm: How AI-Powered Bidding Is Transforming Media

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.
Digital life
fromArs Technica
4 months ago

Why SNES hardware is running faster than expected-and why it's a problem

The slowest and fastest DSPs in Cecil's sample showed a clock difference of 234 Hz, or about 0.7 percent of the 32,000 Hz specification.
Video games
Marketing tech
fromDigiday
4 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
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