E-Commerce
fromExchangewire
17 hours agoPubstack's Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds - ExchangeWire.com
UK publishers experienced 18.6% revenue decline in Q1 2026 versus Q1 2025, but eCPM increased 0.9% to £1.30, indicating volume pressure rather than pricing collapse in a fragmented European programmatic market.