fromMarTech
5 days agoGen Z leads surge in daily AI use, as B2B buying enters the generative era | MarTech
Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product research and new content demands for marketers trying to remain visible in a generative AI-first environment. AI tools are no longer emerging technology - they're daily utilities.
Artificial intelligence