Few founders get to revisit the decisions they made when they first scaled their company the way Jaclyn Johnson did. Johnson bootstrapped Create & Cultivate from a side project in 2012 into a multi-million-dollar media and events platform for ambitious women, then sold a majority stake to private equity in 2021 in a deal valued at about $22 million. Three years later, after watching the company struggle under new ownership, she did something far rarer: She bought it back.