The brand name is written in a hand-drawn font that is cushier, resembling its trademark rolls, according to King's Hawaiian chief marketing officer Raouf Moussa.
UK food inflation rises as early Easter spending boosts chocolate sales
Supermarkets are fighting hard to maintain shopper loyalty amid ongoing cost-of-living pressures, with promotional spending hitting £2.6 billion in Marchâhighest in four years.
The brand name is written in a hand-drawn font that is cushier, resembling its trademark rolls, according to King's Hawaiian chief marketing officer Raouf Moussa.
UK food inflation rises as early Easter spending boosts chocolate sales
Supermarkets are fighting hard to maintain shopper loyalty amid ongoing cost-of-living pressures, with promotional spending hitting £2.6 billion in Marchâhighest in four years.