#gtm-strategy
#gtm-strategy

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Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.

Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.

AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.

"GTM failure isn't just missed revenue. It's stranded CapEx, bloated OpEx and irreversible opportunity cost... it's an existential risk."

Marketing tech

The emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.

GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.

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