#holiday-marketing
#holiday-marketing

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Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer confidence is down, shoppers seek value, marketers remain cautiously optimistic and keep investing despite margin pressures and mixed holiday spending expectations.

Marketing

fromEntrepreneur

5 days ago

What Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur

Prepare Q4 now by finalizing deliverables, testing campaigns, and locking vendors to gain momentum and avoid scrambling during the holiday season.

fromLindsey Gamble

1 week ago

Holiday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble

Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.

E-Commerce

fromSocial Media Today

1 month ago

Pinterest Shares Tips on How to Maximize Your Pin Marketing Efforts

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.