#hype

#hype

YouTube's new Hype feature is aimed at boosting the visibility of small and mid-sized creators in India, specifically those with 500 to 500,000 subscribers. Viewers can now 'hype' a video - a new engagement tool alongside like, share, and subscribe - up to three times per week, but only within the first seven days of a video's release. This limited window encourages early interaction and rewards fresh content.

"In contrast, the latter group used VC and invested heavily in public relations (PR) to promote their narrative - because promotion is key to generating hype and accelerating valuations, which is the lifeblood of the VC ecosystem."