Light Beer Continues To Reign In The US. Why Is It So Darn Popular? - Tasting Table
The marketing of light beers emphasizes lower calorie counts and less filling options, appealing to health-conscious consumers and those seeking moderation in their drinking choices.
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Light Beer was sold in 48-packs and went for $22.99, coming out at less than $0.50 per single can. It also had a fairly low alcohol content at 4.2% alcohol by volume (ABV).