Within our digital marketing team, we operate like fans," McElroy shared (via ). "If we're trying to have a conversation with fans online, we need to be able to speak their language." Lionsgate works with "legacy agencies" to create a more "polished" voice on Facebook and Instagram. Meanwhile, TikTok users make content that is "native to the platform.
Almost exactly a year ago, it announced a bold partnership with the AI startup Runway to develop a new model capable of generating "cinematic video" exclusively for Lionsgate to use. In return, the studio gave the firm unrestricted access to its treasure trove of movies - which include everything from the "Hunger Games" films to "American Psycho" - to train the AI model.
It feels like sequels are both nowhere and everywhere these days. While we're in the era of the franchise, studios are hesitant to give second installments to movies that weren't monster hits or part of a cinematic universe. But there are exceptions; a recent sequel announcement is giving a forgotten movie a new lease on life, and coaxing a 92-year-old star out of retirement in the process.
