E-commerce wasn't working until livestreaming came along
Livestream shopping revitalizes e-commerce by offering interactive, humanized experiences that drive engagement and sales, with projected livestream revenue reaching $32bn and over 5% of e-commerce.
China turned livestreaming into a 24-hour sleepless hydra of a selling machine. Now the US is catching up.
Livestream shopping, pioneered in China, is rapidly growing in the US as platforms and creators promote products with real-time interaction and special deals.