Amazon's growth as a mass and premium beauty retailer significantly raises the competitive bar for beauty industry players, particularly traditional retailers and department stores. Future success will depend less on brand exclusivity and more on convenience and enriched online shopping experiences.
Simona Paganetto's initiative Implasticfree.com transforms the quest for plastic alternatives into a trusted resource, connecting conscious consumers with brands committed to sustainability.
Creating a Permutive marketplace built on Index is an exciting opportunity to showcase the value of premium publisher first-party signals for effective audience targeting, ” said Jay Stevens, chief commercial officer at Permutive. “With 70% of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers.”
