#measurement-standardization

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#project-eidos #privacy-by-design #ctv-and-video-definitions #microplastics #atmosphere #human-health
Marketing tech
fromAdExchanger
1 day ago

The IAB Formalizes Its Measurement Initiatives Under Its New 'Project Eidos' | AdExchanger

Project Eidos centralizes and harmonizes existing IAB measurement and identity-data initiatives to improve ad campaign measurement and standardize definitions across channels under privacy-preserving methods.
Environment
fromNature
1 week ago

Have environmental microplastics levels been overestimated?

Atmospheric microplastic concentrations may be substantially lower than some estimates, indicating urgent need for broader, standardized measurements and further health-effect research.
fromNature
1 week ago

Microplastic levels in the air have been overestimated, but are still a big concern

Many human activities - from improper disposal of waste to the degradation of car tyres - release small plastic particles, which have infiltrated the atmosphere, oceans and other ecosystems. These include nanoplastics - particles measuring less than 1 micrometre across - and microplastics, which range from 1 micrometre to around 5 millimetres. They've entered our bodies and brains, and scientists are still working to understand their effects on people's health.
Environment
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