#privacy-by-design

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#first-party-data #measurement-standardization #project-eidos #ctv-and-video-definitions #custom-adtech
Marketing tech
fromAdExchanger
1 day ago

The IAB Formalizes Its Measurement Initiatives Under Its New 'Project Eidos' | AdExchanger

Project Eidos centralizes and harmonizes existing IAB measurement and identity-data initiatives to improve ad campaign measurement and standardize definitions across channels under privacy-preserving methods.
Marketing tech
fromThe Drum
2 days ago

The custom adtech renaissance: why owning your stack matters in 2026

2026 will be the year organizations build and own custom adtech infrastructure to regain control, protect privacy, and monetize first-party data.
fromExchangewire
2 weeks ago

Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences

Using Anonymised's privacy-by-design, on-device technology, Audience Lift creates multiple people-based audiences that unlock smarter lookalikes and diversified targeting. Audience Lift enables advertisers to launch interest and intent-based audience strategies, allowing each audience to compete for performance across social and search channels. The solution instantly identifies which behaviours drive the highest conversion value and continuously refines targeting based on real-time performance feedback.
Marketing tech
Marketing tech
fromExchangewire
2 weeks ago

Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV

Covatic Sense provides privacy-first, person-level CTV targeting and measurement by passively detecting in-room mobile devices and sending only anonymous audience cohort codes.
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