#measurement-standards

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fromExchangewire
1 week ago

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

A lack of standardisation has long been a barrier to retail media investment. We've addressed this by delivering both measurement standards and now a certification programme to give advertisers confidence in the networks they work with.
Marketing tech
Podcast
fromPodcaster News
1 month ago

Oxford Road And Edison Research Publish Landmark White Paper Defining Podcasting For The Future - Podcaster News

Podcasting's future growth relies on clear definitions and standards amid rising fragmentation and evolving listener preferences.
fromArchDaily
1 month ago

GUM Metrology Campus / BDM'A

The newly designed Laboratory Campus of GUM in Kielce is a blend of precision metrology and scientific aesthetics, aiming to elevate Poland's status in international metrology.
OMG science
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