Television
fromVulture
1 day agoLate Night Makes the Case for Late Night
Late-night shows remain relevant because audiences keep choosing them across platforms, and the format provides consistent entertainment and cultural value.
Brand integrations have long been a staple in film and television, from Greta Gerwig's "Barbie" to L'Oreal appearing in "Emily in Paris." When done well, these integrations can artistically expand these fictional universes, adding depth to characters while helping to finance these projects.