#media-spending

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Marketing
fromDeadline
3 days ago

Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds

Brands achieve 20% better return on investment advertising in women's sports compared to general broadcast and cable TV programming, with ad spending rising 69% to $127 million.
Marketing tech
fromForbes
5 months ago

Tariff Worries Spark Advertisers To Pull Back On 2025 Ad Spending

Tariff fears are causing advertisers to pull back spending, slowing digital ad growth and accelerating shifts from traditional media to more agile digital channels.
Media industry
fromDigiday
10 months ago

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharmaceutical advertisers remain steady amid economic challenges and potential policy changes regarding TV ads.
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