A 51-year-old convicted sex offender, who described Snapchat as a "safe haven for paedophiles," sent a lewd message to a schoolgirl on the mobile messaging app within three hours of being released from prison, a court has heard.
Mobile game developers have largely been locked into app store distribution as the primary way to reach players. RCS games live in the messaging inbox, the stickiest surface on mobile, where people are already spending huge amounts of time talking to friends and family. We're building on an interaction pattern people already use every day.
"Accounts on instant messaging and calling apps continue to work even after the associated SIM is removed, deactivated, or moved abroad, enabling anonymous scams, remote 'digital arrest' frauds and government‑impersonation calls using Indian numbers," the DoT said in a statement issued Monday. "Long‑lived web/desktop sessions let fraudsters control victims' accounts from distant locations without needing the original device or SIM, which complicates tracing and takedown. A session can currently be authenticated once on a device in India and then continue to operate from abroad, letting criminals run scams using Indian numbers without any fresh verification."
Today's customers don't separate their lives into channels, and they don't expect brands to either. They want experiences that feel relevant and personal, whether that's confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually care about. Imagine a shopper who adds items to their cart but never checks out. Hours later, the reminder email arrives, but by then it's buried in a crowded inbox. The opportunity to recapture their attention has passed.