The idea to open this second business came from Cisneros recognizing that all the family's eggs were in La Cheve's basket. If there's a slow day, that means no money across the board. She wanted to diversify her income streams and scale her businesses.
Tequila is the top-selling liquor at Virtue, surprising the team and indicating a demand for cocktails in Hyde Park. Cantina Rosa will emphasize Mexican culture and include spirits beyond agave.