#monetization-strategies

#monetization-strategies

We're providing deep dives into lifetime value (LTV) by plan and region, paywall experimentation, and a new Adapty Pricing Index. Whether you're optimizing onboarding, rethinking your paywall, or fine-tuning pricing, this report equips you to seize the market opportunity.

CMOs express concerns about AI's move into advertising; seeking to monetize quickly could compromise the utility and trust that made these platforms appealing.

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.