MySpace was launched in August 2003 as a project created by employees of the digital marketing company eUniverse in Los Angeles. Founders Chris DeWolfe and Tom Anderson set up the new platform to enable users to create profiles and connect with each other socially. In those years, online social networking was still experimental and poorly understood. Despite its experimental nature, MySpace experienced explosive growth in its first year as early adopters invited their friends to join the site.
Lobo, who also made a post using the #SwiftiesAgainstAI hashtag, doesn't think Swift will comment on the backlash. She does think the pop star, whether she used AI or not, will be wary of doing so in the future out of fear of angering her fans. As a contrast to the promos, Lobo's X post highlighted Swift's 2017 lyric video for the song "Look What You Made Me Do," which was designed by a motion design studio.