The deal, brokered by parent company Warner Bros. Discovery, gives Bleacher Report unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage. For Bleacher Report, that access isn't just about game footage - it's a chance to test new content formats, audience strategies and advertiser opportunities around one of the country's biggest sports properties. Bleacher Report has access to eight games during the season, which it is using to focus on the fan experience.