Bootstrapping
fromwww.nytimes.com
3 months agoSoil Blocking: Good for Your Plants and the Environment
Soil-blocking offers a sustainable alternative to conventional seed-sowing methods, reducing plastic waste while improving root health.
Kevin Harvey was inspired by Sicily's indigenous varietals like Cariccante and Nerello Mascalese, which have been cultivated for millennia, leading to the creation of Rhys's Centennial Mountain wines.
"The plum seeds were essentially being discarded (which we all agreed was crazy) so we did two and a half years of research on the cold-pressed oil and launched Le Prunier with a single SKU (the oil) in 2018."