#performance-measurement

#performance-measurement

One of the most challenging things for us at Buffer is to truly measure how our social media is performing. On one hand, there are quantitative data such as clicks and shares which is invaluable in gauging overall performance and on the other hand, there's qualitative data that's a little harder to measure.

Xpedo introduces a new line of Omni powermeter pedals that offer accurate dual-sided measurement, featuring industry-leading specifications, including 3000W max power and +/-1% accuracy.

"The channels that are easiest to measure get the most credit. But they're not always doing the most work."

In statistics, linear regression is a statistical model that estimates the linear relationship between a scalar response and one or more explanatory variables.

AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. It's about enabling teams to focus on strategy, creativity, and impact.

In "Measure What Matters," John Doerr emphasizes that OKRs are not just goal-setting tools; they provide clarity, foster alignment, and enhance collective focus for organizations.