Marketing tech
fromInman
11 hours agoInstagram, Google and Disney reveal new discovery tools
Platforms are tightening control over visibility, impacting how users engage and find content online.
The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.