fromDigiday2 weeks agoWTF is request duplication?Request duplication refers to the practice of sending the same ad opportunity to demand-side platforms multiple times, creating many bid requests from one ad slot.E-Commerce
fromDigiday1 month agoThe Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'"About 90% of the Deal IDs that are set up and sent to The Trade Desk will never scale... they’ve effectively failed."Marketing tech
PodcastfromPodcaster News2 months agoAudion Launches Pathway - A Route To Programmatic Podcast Monetization - Podcaster NewsAudion's Pathway aims to enhance programmatic trading in podcast advertising through automated monetization technology.
Marketing techfromExchangewire3 months agoVIOOH Ranks #1 in Martech 50 2025VIOOH has secured the top position in the Martech 50 ranking for 2025, demonstrating significant growth and innovation in digital advertising.