#purpose-driven
#purpose-driven

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The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Purpose-driven marketing is now foundational for brands.

AI is transforming creativity rather than just cutting costs.

Cultural relevance is essential for brands' success.

Winning campaigns reflect evolving audience expectations.

Driving engagement means sparking conversation, building trust and creating a relationship that goes beyond a one-time transaction.

Social media marketing

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