#purpose-driven-marketing

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#super-bowl-advertising #gen-z-and-millennials #metaverse #branding #cultural-power #community-building
Marketing
fromThe Drum
1 day ago

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
Marketing
fromFast Company
4 weeks ago

6 strategies that transform companies from brands into cultural forces

Brands build cultural power by being irreplaceable, activating shared values, creating movements, and cultivating devoted communities instead of merely buying attention.
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