#referrals

#referrals

Surely there is magic at play. That lawyer is the ultimate charmer who serendipitously happens to be in the right place at the right time-every time. Whatever the secret, you need to figure it out because referrals drive law firm business. And while referrals may feel like random acts of magic or serendipity that are beyond your control, they are not. They are the outcome of something much more human and down-to-earth: real, authentic relationships that are nurtured through intentionality and planning.

Building a successful real estate business depends on cultivating strong relationships, as a sphere of influence (SOI) is critical for referrals and repeat business.

Not everyone feels comfortable making referrals. It’s important to understand client hesitations, whether they stem from personal discomfort or dissatisfaction with service.

Word of mouth remains one of the most powerful sources of new clients, but referrals can result in lost opportunities if firms lack a robust online presence.