fromDigiday
5 days agoThe ad industry's plan to define what counts as AI
The example was harmless. But it neatly captured the anxiety running through marketing departments right now: where's the boundary between automation that helps and automation that hurts? A made-up RV is one thing. An AI-generated image that shows a soda brand as the cause of rotting teeth is another. Those are the kinds of errors that can erode years of brand building in an instant.
Marketing tech