#state-farm

#state-farm

State Farm's nationwide scheme made simple: State Farm does not define what is and isn't considered damage in its policies, raises premiums as much as possible, and if a state's insurance commissioner objects, threatens to leave the state, said lead attorney Jeff Marr. It then manipulates its internal and secret definition of damage a higher threshold means fewer indemnity payments to policyholders

"Our entire category used to just do logo sponsorships at the bottom corner of the game... we've got intellectual property now," said State Farm Head of Marketing Alyson Griffin about the evolution of gaming marketing.

State Farm has the largest claims force and is focused on helping customers recover from California's largest fire event, with over 12,600 claims processed.