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fromTipRanks Financial
5 days ago

Amazon (AMZN) and Netflix (NFLX) Join Hands to Expand Advertising Reach - TipRanks.com

This partnership reflects the continued focus of Amazon and Netflix on expanding their advertising businesses. This deal strengthens Amazon's role in advertising and also points to its growing position as a key backend service provider. With Prime Video boasting more than 300 million ad-supported viewers monthly, AMZN is becoming a one-stop shop for advertisers looking to reach a massive audience.
Marketing tech
Marketing tech
fromDigiday
5 days ago

Netflix turns to Amazon to make its ads easier to buy

Netflix will sell ad inventory through Amazon DSP, using Amazon commerce data to improve ad performance and cement Amazon's role in streaming ad buying.
Marketing tech
fromZDNET
4 months ago

Pressing pause on Roku? Say hello to ads

Roku is introducing pause ads that appear during content playback, even for users subscribed to ad-free services.
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