Ellison is taking his data-focused strategy to a new level by elevating Jason Kim, Paramount's EVP of data and insights, to oversee data for the entire company, instead of just the direct-to-consumer division. The change was announced by Domenic DiMeglio - who heads up marketing as well as data and insights for Paramount's streaming division - in a Thursday afternoon staff meeting, a recording of which was obtained by Business Insider.
The acquisition marks a dramatic strategic shift for Netflix, which has never made a deal of this scope. The streaming pioneer grew to become Hollywood's most valuable company, without the benefit of a library or studio, by licensing programs from others and then expanding into original content. With the purchase, Netflix becomes owner of the HBO network, along with its library of hit shows like The Sopranos and TheWhite Lotus.
