#subscription-revenue

#subscription-revenue

The Prime program has been a cornerstone of Amazon's ( NASDAQ:AMZN ) revenue stream since it first began in 2005, offering unlimited, two-day shipping on a large selection of items for an annual fee of $79. Last year it generated a staggering $44.3 billion, up from $40.2 billion in 2023. This subscription service, a juggernaut in e-commerce, offers members free shipping, access to Prime Video, Prime Music, Kindle Unlimited, and a host of other perks, making it a compelling deal for millions.

That's according to internal company data reviewed by Reuters. The world's largest online retailer registered 5.4 million U.S. sign-ups over the 21-day run-up to Prime Day and during its four-day sales event, which ran from July 8 to July 11. That was around 116,000 fewer than for the same period a year earlier... and 106,000 below the company's own goal, reflecting a roughly 2% decline in both metrics.