#supply-side-platform-ssp

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#programmatic-advertising #ai-bidding-agents #sell-side-signal-aggregation #contextual-advertising
Marketing tech
fromExchangewire
4 days ago

dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem

Index Exchange and Chalice AI partner with dentsu to integrate SSP-based AI decisioning, making Index the primary SSP for dentsu's NextGen in key European markets.
Marketing tech
fromExchangewire
1 week ago

Seedtag Welcomes Joseph Meehan as Chief Exchange & Supply Officer

Seedtag appointed Joseph Meehan as Chief Exchange & Supply Officer to lead and scale its global exchange, supply strategy, and programmatic monetisation across web, CTV, and emerging channels.
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