#tiktok-advertising tag

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5 days ago

Cultural Relevance: Apple's 'Unhinged' TikToks Are Weird by Design | Muse by Clios

With the recently launched MacBook Neo -Apple's cheapest laptop yet-the company is once again betting on intrigue over explanation. It does not seem especially worried about being too vague, showing too little of the product or leaving viewers asking, 'What am I watching?' After all, that same creative risk helped make 'Silhouettes' iconic.

Apple

EU data protection

fromNew Scientist

1 week ago

Undisclosed ads on TikTok skirt ban on profiling minors

TikTok exploits an EU legal loophole by using undisclosed influencer marketing to target minors with personalized ads, circumventing the Digital Services Act's prohibition on profiling children.

Film

fromwww.socialmediatoday.com

2 weeks ago

TikTok ad campaigns drive movie ticket purchases

TikTok ads for film releases drive a median 172% lift in movie ticket purchases, with horror films achieving 215% lift, demonstrating significant incremental impact on box office sales.

Online marketing

fromSocial Media Today

2 months ago

TikTok's Phasing Out its Custom Identity Option for Advertisers

TikTok will require all advertisers to run ads through verified TikTok profiles beginning early 2026 after phasing out the Custom Identity option.

Marketing tech

fromExchangewire

3 months ago

DoubleVerify Becomes TikTok's First-Ever Badged Partner for Attention Insights - ExchangeWire.com

DoubleVerify expanded DV Authentic Attention to TikTok as the first badged TikTok Marketing Partner, using impression-level signals to measure attention and optimise campaign performance.

Video games

fromKotaku

7 months ago

The First Descendant's Awful AI TikTok Ads Somehow Aren't As Bad As The Excuses

The First Descendant's TikTok ads, featuring AI fakes of streamers, faced backlash for their poor quality and ethical implications.