#brand-engagement

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#advertising
Marketing tech
fromSocial Media Today
3 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
Media industry
fromThe Drum
1 month ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
Marketing tech
fromLindsey Gamble
1 month ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
1 month ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
Marketing tech
fromSocial Media Today
3 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
Media industry
fromThe Drum
1 month ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
Marketing tech
fromLindsey Gamble
1 month ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
1 month ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
more#advertising
#consumer-behavior
Social media marketing
fromPhys
2 months ago

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.
fromPhys
1 month ago
Social media marketing

How mobile devices shape the way Gen Z interacts with brands, spends money

Social media marketing
fromPhys
2 months ago

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.
fromPhys
1 month ago
Social media marketing

How mobile devices shape the way Gen Z interacts with brands, spends money

more#consumer-behavior
#cultural-trends
fromForbes
2 weeks ago
Marketing tech

Gen Z Wants Real-Life Experiences-This New Agency Helps Brands Deliver

fromForbes
2 weeks ago
Marketing tech

Gen Z Wants Real-Life Experiences-This New Agency Helps Brands Deliver

more#cultural-trends
#marketing
Marketing tech
fromAdweek
2 months ago

What's Next in the Evolution of Generative AI-Powered Marketing

Generative AI is essential for modern marketing, driving personalization and efficiency amidst emerging challenges.
Social media marketing
fromMashable India
3 months ago

Duolingo Owl Resurrects After 'Faking Death' ; The Internet Reacts With Undertaker Memes

Duolingo's marketing stunt of faking its mascot's death became a viral success, showcasing creativity and engaging users worldwide.
Social media marketing
fromAdweek
3 weeks ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
fromAdweek
2 weeks ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

fromModern Retail
2 weeks ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Marketing tech
fromAdweek
2 months ago

What's Next in the Evolution of Generative AI-Powered Marketing

Generative AI is essential for modern marketing, driving personalization and efficiency amidst emerging challenges.
Social media marketing
fromMashable India
3 months ago

Duolingo Owl Resurrects After 'Faking Death' ; The Internet Reacts With Undertaker Memes

Duolingo's marketing stunt of faking its mascot's death became a viral success, showcasing creativity and engaging users worldwide.
Social media marketing
fromAdweek
3 weeks ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
fromAdweek
2 weeks ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

fromModern Retail
2 weeks ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

more#marketing
#social-media
Online marketing
fromBusiness Matters
3 months ago

Why Businesses Must Embrace Comprehensive Digital Marketing Strategies

Holistic digital marketing integrates diverse channels and strategies for brand effectiveness.
SEO is vital for visibility and client attraction, especially in competitive fields like law.
Social media marketing
fromWWD
3 months ago

Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report

Brands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
Marketing tech
fromThe Drum
2 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Social media marketing
fromSoapcentral
2 months ago

"Don't lose chances": Shark Tank mentor Daymond John shares the list of common social media mistakes businesses make

Businesses must avoid common social media mistakes to improve their online presence and engage effectively with customers.
Online marketing
fromBusiness Matters
3 months ago

Why Businesses Must Embrace Comprehensive Digital Marketing Strategies

Holistic digital marketing integrates diverse channels and strategies for brand effectiveness.
SEO is vital for visibility and client attraction, especially in competitive fields like law.
Social media marketing
fromWWD
3 months ago

Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report

Brands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
Marketing tech
fromThe Drum
2 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Social media marketing
fromSoapcentral
2 months ago

"Don't lose chances": Shark Tank mentor Daymond John shares the list of common social media mistakes businesses make

Businesses must avoid common social media mistakes to improve their online presence and engage effectively with customers.
more#social-media
#digital-marketing
Marketing tech
fromEssentiallySports
1 month ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

Building a loyal customer base in NASCAR requires engaging content beyond traditional sponsorships.
fromHubspot
1 month ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Marketing tech
fromEssentiallySports
1 month ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

Building a loyal customer base in NASCAR requires engaging content beyond traditional sponsorships.
fromHubspot
1 month ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

more#digital-marketing
#video-content
fromDigiday
1 month ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

fromDigiday
1 month ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

more#video-content
#consumer-experience
Social media marketing
fromDigiday
2 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Social media marketing
fromDigiday
2 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
more#consumer-experience
#sports-marketing
Media industry
fromForbes
1 month ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Marketing tech
fromAdweek
2 months ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
more#sports-marketing
#marketing-strategy
Social media marketing
fromRetail Brew
2 months ago

A new Stanley Tucci series is here and Allbirds has something to do with it

Allbirds uses a unique YouTube series featuring Stanley Tucci to rejuvenate its brand and promote sustainability efforts.
fromExchangewire
2 months ago
Marketing tech

Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3

Social media marketing
fromRetail Brew
2 months ago

A new Stanley Tucci series is here and Allbirds has something to do with it

Allbirds uses a unique YouTube series featuring Stanley Tucci to rejuvenate its brand and promote sustainability efforts.
fromExchangewire
2 months ago
Marketing tech

Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3

more#marketing-strategy
Marketing tech
fromBored Panda
2 months ago

46 Times Marketing Specialists Stepped Up Their Game And Surprised People With These Cool Outdoor Adverts

Quality outdoor advertisements can enhance viewer experience and engagement.
Creative ads can transform mundane moments into memorable interactions.
Fashion & style
fromThe Drum
2 months ago

The White Lotus effect: how brands got a boost from the hit show

The White Lotus finale is drawing high viewership, significantly boosting brand engagement and merchandise opportunities for participating companies.
Marketing tech
fromDigiday
2 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards highlight successful campaigns in technology-driven storytelling and immersive experiences.
Marketing tech
fromModern Retail
2 months ago

M.M.LaFleur bets on Substack as its next big marketing play amid branded newsletter boom

M.M.LaFleur has transitioned its content-first marketing to Substack, aiming to enhance brand engagement and reach new audiences.
#marketing-strategies
fromDigiday
6 months ago
Marketing

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
Marketing
fromDigiday
6 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
more#marketing-strategies
#social-media-marketing
Social media marketing
fromPR Daily
3 months ago

How brands can tap into Pinterest's resurgence - PR Daily

Pinterest is an essential platform for brands to increase engagement and sales.
Understanding the unique community of Pinterest is key for PR professionals.
Clarity of intent is crucial for successful campaigns on Pinterest.
Online marketing
fromDigiday
3 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
Social media marketing
fromPR Daily
3 months ago

How brands can tap into Pinterest's resurgence - PR Daily

Pinterest is an essential platform for brands to increase engagement and sales.
Understanding the unique community of Pinterest is key for PR professionals.
Clarity of intent is crucial for successful campaigns on Pinterest.
Online marketing
fromDigiday
3 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
more#social-media-marketing
UX design
fromstupidDOPE
3 months ago

Mazda Introduces MAZDA TRANS AOYAMA: A New Cultural Space in Tokyo | stupidDOPE

Mazda's MAZDA TRANS AOYAMA offers immersive experiences, blending art and innovation while redefining brand engagement beyond traditional automotive spaces.
from3blmedia
3 months ago

Reel Impact Films Offers Free Video Strategy Diagnostic

We've identified a strong niche with branded shorts and an alternative distribution model that many companies and organizations aren't aware of, nor take advantage of.
#social-media-strategy
fromThe Drum
4 months ago
Marketing

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

fromThe Drum
4 months ago
Marketing

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

more#social-media-strategy
Marketing
fromAdweek
4 months ago

How TikTok Changed Advertising Forever

Brands are shifting to experimental and absurd marketing approaches due to TikTok's influence.
TikTok has permanently transformed advertising strategies and audience expectations.
#ai-in-marketing
fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

more#ai-in-marketing
Marketing
fromVentureBeat
5 months ago

Gamefam closes year of growth with 5 of top 15 branded games on Roblox

Gamefam has exceeded 2.7 billion brand engagements in 2024, making it a leader in the metaverse media space.
fromEMARKETER
5 months ago

Consumers like locally targeted ad messaging

According to a study from The Harris Poll and Locality, 68% of US internet users believe that marketing from national brands with local messaging enhances ad relevance, indicating a supportive perception towards localized engagement.
fromTime Out New York
6 months ago

A giant drone show will light up New York City's sky on Friday night

Coca-Cola's massive drone light show features 1,200 drones creating holiday images above the Intrepid Museum, offering a modern twist to traditional festive celebrations.
Miscellaneous
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