ColdplayGate has become a viral sensation with brands like Tesla, Netflix, and StubHub capitalizing on its popularity for marketing. A clip showing a CEO and HR head on a 'kiss cam' at a concert spurred humorous social media posts, with companies poking fun at the situation. The trend highlights brands' efforts to engage with the 'attention economy' to maintain relevance amidst challenges to traditional advertising. By utilizing humor, brands seek to present themselves as edgy and relatable, catering to the modern social media landscape.
Posting a pic of you enjoying your loaner Tesla while your own one is in service is the equivalent of taking it to a Coldplay concert. Your car will know.
We have Coldplay tickets for you and your favorite coworker.
Such cheeky social-media reactions are brands' way of exploiting the 'attention economy' to stay relevant at a time when it isn't as easy to break through the noise.
Brands wanting to get into that space as well and come across as edgy and cool.
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