#under-armour

#under-armour

The Magnetico Elite 5 features a disruptive black-and-white pattern dubbed 'Digital Camo' that combines futuristic designs reminiscent of QR codes and glitch art.

The 2025 Curry Brand World Tour aims to inspire young athletes and enhance connections with basketball culture worldwide, marking a milestone in Stephen Curry's Under Armour partnership.

Under Armour's ECHO sneaker marks a strategic entry into the lifestyle market, blending high-performance innovation with street culture aesthetics.

Under Armour's new signing Eli Ellis exemplifies the brand's strategy to engage with young athletes by emphasizing confidence, uniqueness, and cultural connection through innovative campaigns.

Under Armour CEO Kevin Plank is selling his equestrian estate in Maryland for $22 million, citing lack of time to pursue raising racehorses.

Under Armour's Clone Magnetico Elite 4.0 stands out for its unique design and innovative features, showcasing the brand's commitment to creativity in the football boot market.

Under Armour's Curry 12 "Year of the Snake" sneaker brilliantly marries tradition and innovation, celebrating the Lunar New Year with a design that honors the Zodiac's serpent traits.

The rose-gold sneakers, promoted by DC rapper Wale, feature an interior cherry-blossom print and DMV stitched in pink, celebrating the District's culture.