Luke O'Neill: Forget sunbeds and even sunshine - if you want a tan there's only one safe way to do it
Despite widespread awareness of the dangers from UV exposure, people are still risking their health and even their lives for a glow they could get from a bottle.
Creepy phone case burns like human SKIN when exposed to UV
By creating a tangible, visceral reaction to UV exposure, together with O2, the Skincase not only raises awareness of sun safety towards but highlights how sun protection is an undeniable priority.