#world-of-coffee

#world-of-coffee

"We've just got a lot more smooth curves and lines. Overall, the machine looks more professional, more like an Apple product," Alex Lowe, co-founder and CEO of Roast Master USA, stated. "In terms of functionality, a whole new software package and a huge new screen gives a lot more capability to a roastmaster. But then, of course, it also has the operator mode, which is just 'put in the green and hit start.'"

"By hosting World of Coffee and the World Coffee Roasting Championship together in New Orleans, we're creating a powerful platform to elevate craft, unlock opportunity and drive the industry forward through shared knowledge and innovation."