"Three years ago, Bloomberg's Mark Gurman reported that Apple was mulling a plan to bring more advertising to iOS. This could include Apple Books and Podcasts, he said, along with a cheaper tier of Apple TV+. But the first priority was Apple Maps. According to the latest edition of Gurman's Power On newsletter, that plan is close to fruition. There is now an expectation, he says, that the ads could start appearing "as early as next year.""
"The idea is that running a search for "restaurants" or "Mexican food" or "shoe repair" or whatever will produce the same list you currently see, organised according to Apple's criteria of relevance, proximity, rating and so on. But one or more prominent slots at the top will be given over to paying advertisers, just as is currently the case when you search on the App Store. (And when you search on Google Maps, of course. Apple won't be the first to make this move.)"
Apple plans to sell prominent positions in Apple Maps search rankings, potentially starting as soon as next year. Searches for categories like restaurants or shoe repair will still be organized by relevance, proximity, and rating, but one or more top slots will be reserved for paying advertisers. The paid placements will mirror mechanisms already used in the App Store and on competing map services. Paid slots will be visually marked, for example with a pale blue background and a small "Ad" label. Prior ad rollouts across Apple services generated customer pushback, suggesting similar reactions may follow for Maps.
Read at Macworld
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